UI/UX | Web Development
Virgin Money South Africa aims to disrupt the financial services sector with a pioneering product range to make money work for our customers. Lightswitch has been working with Virgin Money for some time on various products and initiatives. This specific project was to develop an online application for the loans product.
The experience
Virgin Money wanted a loans application process that converted at a high ROI. We wondered how we could make the experience feel a bit more human and incorporated an interactive guided customer experience, the results were better than expected.
Technology
Virgin Money wanted a loans application process that converted at a high ROI. We wondered how we could make the experience feel a bit more human and incorporated an interactive guided customer experience, the results were better than expected.