UI/UX | Web Development
Queenspark is a household name, a leading South African fashion store specialising in elegant, fashionable womenswear, menswear and accessories. Through a series of workshops together Lightswitch and Queenspark pieced together the strategy to enable ecommerce as an additional retail channel. We defined a simple user experience, designed the user interface and developed the custom Wordpress frontend and backend.
User Experience
The main objective of any ecommerce store is sales. Queenspark's main user persona is the mature lady, so we needed to make sure it was simple, yet elegant and intuitive enough for customers to find what they are looking for, make payment and receive an exceptional post purchase experience.
User Interface
The entire user journey was designed as high fidelity interactive prototypes to ensure nothing was missed before we started development. Focus was spent on every little detail both desktop and mobile interfaces are equally important to ensure the purchase journey was easy to navigate.
The site was designed with digital marketing and SEO in mind. Pages were specifically designed for funneling the user done to a curated result set of products whether on site or inbound from a digital marketing channel.
Technology
Queenspark's online store was built using WordPress and WooCommerce. We went this route as it was the most suitable stack for their go to market strategy. The frontend was custom developed along with some custom developed plugins for stock syncing and various other features, this ensured the site was lightweight and quick to load.