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Project Overview

Volunteer wildfire services

With approximately 220 members at four stations (Newlands, Jonkershoek, South Peninsula and the newly developing Grabouw Station), VWS is a highly organised Non Profit Organisation, fully run and managed by volunteers.

VWS has assisted the Table Mountain National Park, CapeNature, Overberg District Municipality and Winelands District Municipality with some of the wildest fires Cape Town and the Western Cape have experienced.

Read on to find out more about how we have helped VWS achieve their digital goals.

Combating fire since 1999

Project Summary

Volunteer Wildfire Services (VWS) has been combating dangerous and sometimes deadly runaway fires since it's baptism through the devastating fires in 1999 / 2000 in Cape Town.

Heroic talents displayed on every platform

Our task was to help bring the VWS website presence up to speed with the booming social media exposure they were suddenly receiving after the 2014 fires.

Digitally partnered with the best

We commenced design and development of this project in March 2015 and have been the web and digital partner ever since.

Join as a
volunteer

Lightswitch set out to develop a visually engaging, easy to navigate site that could provide easy to access, up-to-the-minute information via social media streams and also a place where the public could find information on donating to the VWS and how to join as a volunteer. ever since.

Creating

User Experience

Mobile layout was a critical element when building the site, as we know there is an ever increasing base of users on mobile when navigating websites - This is especially true with VWS as users would be needing to access information on the fly and as quickly as possible.

Clear calls to action, emergency tel numbers and simple, structured flow to finding info on donating and joining as a volunteer were also of significant focus.

  • Clear call to action
  • Emergency tell numbers
  • Structuring flow
  • Joining as a volunteer

Creating

Visual Design

We approached the design wit ha no fluff approach. Clear stand out elements and sparsely placed items allow users to focus on single content areas on any given page.

We utilized the incredible photographs gathered by the organization's volunteers to provide a visual impact and drive a feeling of empathy by immersing users visually in what the volunteers may be faced with when putting their lives on the line to fight wild fires.

Bold, contrasting, neutral tones were used to help 'extend' the vibrancy of the imagery and the drama of fires.

"YAY! You rock! Thank you so much for sorting it so quick and for all you have done on the site."

Marisa Galloway

MARKETING DIRECTOR

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